Training & Support
Setting Your barbershop franchise Up for Success
Our corporate educators train your staff before your opening day and they stay in close touch so they can serve as valuable mentors and continue to reinforce best practices. Until recently, all our classes were conducted in-person, but Floyd’s has pivoted to build a video resource library online so anyone can access the training they need from anywhere. Great systems empower great people. That’s why, behind that fun, energetic vibe that draws in stylists as well as customers, there are solid, time-tested systems in place to ensure everyone at Floyd’s stays on top of their game.
We maintain operational consistency across company-owned and franchised locations by utilizing the same processes, training, and systems. That’s as important for customer loyalty and return business – strengthening your bottom line – as it is for employee retention. Getting them through the door is one thing; keeping them coming back is another. Floyd’s prides itself on a labor retention rate that’s higher than the industry average. “So typically, retention of employees is around 25%, and we're usually up around 35% to 40% retention,” says Mary Wehrer, Senior Director of Sales and Marketing.
High Workforce Retention
Making barbers and stylists feel valued and part of a creative, dynamic team is an important piece of the Floyd’s experience. With our proprietary line of men’s grooming products, Floyd's also provides an additional income opportunity with a possible commission on retail sales. But perhaps the most valued perk for stylists and barbers is the training.
We not only provide exceptional training to Floyd’s employees, but we strive for exceptional support for our owners as well. One of the advantages of joining a franchise system in the earlier stages of its growth is that there tends to be a stronger camaraderie because everyone knows each other.
“One of the initiatives I’ve put in place for 2021 is developing the partnership opportunities where we can take learnings from our franchisees that we can implement at the company-owned shops,” says Joe Zemla, Senior Director of Franchising. “This goes toward our commitment to ensuring we have consistent operational standards across the entire brand.”
We utilize a CRM platform along with a franchisee portal where owners can access all kinds of metrics and information. Floyd’s 99 Barbershop has also introduced a customizable phone app to make it easier for franchisees to manage their business on the go. Our new monthly brand equity audit is now conducted through the app. Owners can go through 50 customizable questions on the app each month to help gauge their shops’ performance.
“Now we can really recognize, when we walk out of that shop, where there were misses, where they were doing well,” Zemla says. “It’s not just, ‘Oh, the shop looked great, everybody’s doing a good job.’ Now we’re really specific, like, ‘Listen, the music was at 62 decibels. We really want to have a minimum of 75 decibels. There’s a decibel meter you can put on your phone, it’s an app, here’s how you can do it, just so you can have the music at the right volume in your shop.’ That’s how specific we want to be.”
“We have an amazing brand. We have a unique experience within the right category of the industry to target. Our blended quality and value proposition are better than anyone else, along with a relaxed, cool, and energetic experience.”- Bob Gregg
“Floyd's has been amazing. The brothers, the whole team, the corporate office. The multi-unit franchising is perfect because you're not going to be massive unless you choose to, but you're just big enough where you can get out there.”- Jay Palmer
“If you ask me what the culture is, the one word that always comes to mind is family. It's a culturally diverse team that can service all clients, do all types of haircuts, and have a connected message.”- Courtney Lindley