Hair Care
is Booming
A Franchise Poised for Growth
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GREAT VIBES | STRONG SALES | OPEN TERRITORIES Contact us today to learn more.It wasn’t too long ago that the idea of a booming men’s grooming industry might have been met with skepticism. For decades, the skincare and grooming markets were almost exclusively focused on women. But times have changed. The outdated assumption that men don’t care about their appearance has vanished, and today, the market for men’s grooming services—like skincare and haircare—is growing rapidly.
At Floyd’s Barbershop, we’re not just capitalizing on this trend; we’re reinventing it. Unlike traditional men’s haircut franchises, we offer much more than just haircuts. We deliver unique experiences that blend culture, atmosphere, and top-notch service provided by our licensed stylists and barbers. Our barbershops strike the perfect balance between the affordability of discount cut shops and the luxury of high-end salons, offering something truly special for everyone.
The Modern Barbershop
Here to Stay
Barbershops are experiencing a renaissance. According to the Academy of Beauty Professionals, they’ve transformed into hip destinations where both men and women can get modern, trendy cuts and shaves. This resurgence is driven by a growing appreciation for personalized grooming experiences and the desire for high-quality, stylish haircuts.
Today’s barbershops cater to a broad audience. Research shows that men, on average, visit barbershops more frequently than women, with 64% of men ready for a haircut compared to 56% of women. Men typically visit about 5.84 times per year, compared to 3.81 times for women. Yet, barbershops are becoming more inclusive, drawing in women who appreciate the efficiency and expertise they offer.
As reported by The Denver Post, traditional barbershops are making a comeback thanks to current hair trends and modern styles. In the 90s and early 2000s, there was a noticeable gap in the market for men and women who felt out of place in unisex salons that prioritized speed over quality. Today, consumers are increasingly seeking edgier, more intricate haircuts as styles evolve. The rise of metrosexuality has also influenced men to favor cleaner, more refined haircuts and facial grooming. Meanwhile, many women are embracing shorter hairstyles, moving away from the traditionally “sexy” long-hair look.
These evolving tastes are driving a high demand for skilled barbers across all genders, and Floyd’s is perfectly positioned to meet this demand.
What We Bring to the Community
Floyd’s 99 Barbershop was founded on the idea of bringing people together through the communal experience of a local barbershop, much like the barbershop from The Andy Griffith Show. Created with a passion for great service and a love for people, brothers Paul, Rob, and Bill O’Brien wanted to give back to their community by offering a place of employment that was not only recession-proof but also a place where everyone could be themselves and encourage others to do the same.
At Floyd’s, we believe that success is driven by providing superior client service and fostering a positive work environment where happy employees lead to happy clients. Since our founding, Floyd’s 99 Barbershop has served over 25 million satisfied customers and counting.
The Need for Floyd’s Has Never Been Greater
The demand for hair care is perpetual—as long as hair keeps growing, there will always be a need for quality barbershops. Right now, this demand is surging. According to McKinsey & Company, the global beauty market—which includes skincare, fragrance, makeup, and haircare—generated approximately $430 billion in revenue in 2022. This booming industry is thriving across all categories, demonstrating its resilience amid economic uncertainty and challenging times.
After rebounding strongly from the COVID-19 pandemic, the beauty market is projected to reach around $580 billion by 2027, growing at a robust annual rate of 6%. This growth rate matches or exceeds other consumer segments like apparel, footwear, pet care, and food and beverages. As the market continues to expand, Floyd’s 99 Barbershop is uniquely positioned to capitalize on the rising demand for high-quality grooming services.
Ready to Open a Floyd’s Barbershop Franchise in Your Community?
If you’re interested in bringing the Floyd’s experience to your area, we’d love to hear from you. Fill out the form below to start the conversation.
We can’t wait to see what we can create together!