Why Our Barbershop Franchise Is Poised for Growth
Not too long ago, if we were to tell you that the men’s grooming industry would experience an explosive boom, you might have laughed it off. After all, for far too long, the skincare and grooming industry has almost completely targeted women. Gone is the assumption that guys don’t care about their appearance.
Today, the market for services such as men’s skincare and haircare is on the rise, and Floyd’s 99 Barbershop is not only capitalizing on it – but reinventing it. We are more than just another men’s haircut franchise and offer more than just haircuts – we deliver experiences. From our culture to our environment to our licensed stylists and barbers, we have created a truly unique concept that fits perfectly between discount cut shops and expensive salons.
If you think you’d be a great fit for our men’s haircut franchise, take the first step today!
A Shifting Landscape
The skincare and grooming industry is by no means a new one, yet the men’s grooming industry has changed drastically in a very short time. What exactly brought on this change and what does that mean for our barbershop franchise owners? There are a few key shifts that have occurred in the better half of the last decade.
- Increased awareness: Grooming and skincare practices have largely been seen as something solely for women. However, men have skin, too, and many have been waking up to the fact that looking (and feeling) good takes some work. More and more men are embracing skincare and grooming regimens, and that includes haircare.
- Technology: Social media has had a massive impact on the increased interest in men’s grooming. From educating consumers on how to care for their hair to advertising products and services, looking good is more accessible.
- Shifting priorities: An increasing share of consumers are demanding better, more environmentally friendly products. Young men are realizing the importance of knowing what they are putting on their skin and in their hair, and the behaviors of the companies that provide these products and services.
Though the women’s skin and haircare industries are still larger than the men’s, the gap has narrowed and is predicted to close even more in the coming years. Now is a great time to join our barbershop franchise. The future is looking exceptionally bright.
Our Differences Bring Us Together
There is no one-size-fits-all option at Floyd’s. Like a DJ who samples from a range of genres and generations, we’re all about the differences in life. Our loud, high-energy, in-your-face style brings an experience that is truly authentic, and we take a lot of pride in that. That’s why diversity is way more than a buzzword to us, why our typical client is anything but typical, and why the Floyd’s experience is as unique as each person who walks through our doors.
We don’t listen to the haters. By embracing what makes us different, we come together. In the process, we create something truly special – an all-inclusive vibe that starts the moment clients enter the shop and grows stronger long after you walk out.
A guy can get a haircut anywhere. Those who choose Floyd’s choose us for so much more than just our barber and stylist services. We are redefining the barbershop franchise and we can’t wait for you to join us.
“We have an amazing brand. We have a unique experience within the right category of the industry to target. Our blended quality and value proposition are better than anyone else, along with a relaxed, cool, and energetic experience.”- Bob Gregg
“Floyd's has been amazing. The brothers, the whole team, the corporate office. The multi-unit franchising is perfect because you're not going to be massive unless you choose to, but you're just big enough where you can get out there.”- Jay Palmer
“If you ask me what the culture is, the one word that always comes to mind is family. It's a culturally diverse team that can service all clients, do all types of haircuts, and have a connected message.”- Courtney Lindley