The Floyd’s Culture
A Barbershop Franchise with Personality
While we help our clients express themselves through their hair, Floyd’s 99 Barbershop uses our brand personality to tell the world what we’re all about.
Our barbershop franchise focuses on these four primary attributes:
- Expertise: Thanks to continuous training and a natural eye for style, Floyd’s stylists can pull off whatever style our clients are looking for. Floyd’s has been in the business of cutting hair since 1999. (They were still doing Woodstock festivals back then.) Simply put, we know what we are doing, and we do it with the high energy of an audience right before the artist hits the stage.
- Family: It is important to the O’Briens that everyone feels accepted into this big eclectic family, and just like every big family, there is never a dull moment. The Floyd’s experience is loud, energetic, fun, and filled with love.
- Neighborly: Our shops are meant to feel like the local hangout spot. We are involved in the community and love to bring the party. Come by anytime and we will take care of you. Though we probably couldn’t help Adam Levine with sugar if he asked us for it – we could offer him a haircut, grooming products, and style counsel.
- Integrity: We know that a great haircut has the power to change someone’s life. We are trusted experts and we will not rest until a client is happy with their service.
Our Brand Persona Is Effortlessly Real
Floyd’s is the loyal friend everyone wants in their crew: the friend who makes every situation more fun, alive, and complete just by showing up and being themselves. No pretense, no judgment. You admire the hell outta this friend for their vibe – how they dress, how they talk, the way they carry themselves. But the best part? It’s all authentic. Beneath all the style and swagger is a person just being who they are – and asking only that you do the same.
Floyd’s is the friend that makes you feel accepted for being yourself. The friend you can turn to for advice when you want it and who celebrates you when you don’t. The wingman that you take to the bar with you. The friend who knows when it’s time to “turn it up to 11” and when it’s time to go unplugged.
The Floyd’s Community
Like the classic barbershops that came before us, we’re proud of each community we’re a part of. We embrace what makes each shop special – from the rich history of our Wrigley Field neighborhood shop in Chicago to the ultra-hip vibes of our Santa Monica neighborhood shop in Los Angeles. Each shop is plastered with a unique poster wall of the music legends we admire and many Floyd’s have custom artwork or murals of icons which allows u to be a part of the communities we serve, urban to suburban.
Beyond repping the personalities of our communities, we actively give back to them – whether sponsoring youth baseball teams or offering free cuts to local schools, charities, and other organizations. On a national level, we are committed to supporting the Juvenile Diabetes Research Foundation (JDRF), the largest contributor to cutting-edge Type-1 Diabetes (T1D) research. Owner Paul O’Brien’s daughter was diagnosed with Type-1 and ever since, each Floyd’s shop has rallied to fundraise every August.
We are proud to have donated over $1.5 million to the foundation, which makes a life-changing impact on more than three million children and adults. We look forward to continuing to give back to life-changing organizations like these that help everyday people like those in our communities.
“We have an amazing brand. We have a unique experience within the right category of the industry to target. Our blended quality and value proposition are better than anyone else, along with a relaxed, cool, and energetic experience.”- Bob Gregg
“Floyd's has been amazing. The brothers, the whole team, the corporate office. The multi-unit franchising is perfect because you're not going to be massive unless you choose to, but you're just big enough where you can get out there.”- Jay Palmer
“If you ask me what the culture is, the one word that always comes to mind is family. It's a culturally diverse team that can service all clients, do all types of haircuts, and have a connected message.”- Courtney Lindley